Thursday, September 13, 2012
Awkward Toronto Branding: Glory Hole Doughnuts
My friend Martha posted a link to this Toronto gourmet donut joint on Facebook. I have to admit, I literally laughed out loud when I saw the name and graphics.
In either a masterful or idiotic stroke of coy in-joking, they managed to make their donut brand make people think about dirty, anonymous bathroom sex encounters.
(On the site, the taglines "hand made with love" and "give us a try!" don't help either.)
Personally, I find it off-putting. I'm looking at that donut, and wondering what has been through that hole...
Previously in awkward Toronto branding: Mammoth Erection