Monday, May 13, 2013

Fiat 500L: Big enough for a whipped cream party with three international beauty pageant contestants

I'm not sure if this is another spec ad or not. But one thing's for sure: It's not subtle.

The campaign, via Ads of The World, is by Leo Burnett, Spain.

Let's have a closer look at the guy with the whipped cream, shall we?

Yeah... no.

You've got to love the way his "cream" is spurting out all over the place.

The campaign has two more iterations. One is actually quite clever, if you're into '80s movies:

The other one takes a weird, retro-racist angle:

They're all, supposedly, about the Fiat 500L's bigger interior capacity. But the concept looks more like something that's been sitting around the creative department for a while, looking for an excuse to be executed.

Questionable subject matter aside, however, the illustration style is pretty neat.

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