tag:blogger.com,1999:blog-5879006027819443616.post2516125797335202928..comments2024-02-27T04:29:23.845-05:00Comments on The Ethical Adman: Magnum's attempt to raise women's "self-esteem" is not helpingTom Megginsonhttp://www.blogger.com/profile/10342481605991016501noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-5879006027819443616.post-56800993569075886422015-07-21T10:14:44.467-04:002015-07-21T10:14:44.467-04:00Hi David. Sorry for the delay in publishing. I was...Hi David. Sorry for the delay in publishing. I was on vacation.<br /><br />I agree that it's a bad ad, creatively. But whether it offends you or me is less the point than the fact that it insults its own target audience.<br /><br />The ad was sent to me by a friend in Spain; a married mother of two girls, who is in her 40s in a two-income household. She was targeted by the ad online, because of who she is and (possibly) what she does online. The ad gave her a really bad taste in her mouth, and I could immediately see why.Tom Megginsonhttps://www.blogger.com/profile/10342481605991016501noreply@blogger.comtag:blogger.com,1999:blog-5879006027819443616.post-74276333752003782412015-07-17T18:56:01.284-04:002015-07-17T18:56:01.284-04:00I've genuinely worked for Magnum (on their 201...I've genuinely worked for Magnum (on their 2016 campaign), and while I don't find this ad particularly good or intelligent, I don't find it offensive either.David Feltonhttp://adland.tv/noreply@blogger.com