tag:blogger.com,1999:blog-5879006027819443616.post2712097126065171495..comments2024-02-27T04:29:23.845-05:00Comments on The Ethical Adman: Is this any way to change the perception of women in tech?Tom Megginsonhttp://www.blogger.com/profile/10342481605991016501noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-5879006027819443616.post-54871070362174033822014-09-11T00:39:56.913-04:002014-09-11T00:39:56.913-04:00They don't feel sexualized. They may be standi...They don't feel sexualized. They may be standing around in underwear, but they don't really have that "I'm a hot person who's been posed here and instructed to stand and look like I have sex on the brain." vibe going on. The way they stand or sit, the expressions on their faces, the placement of their arms and the angles of their heads etc. all reflect hints of personality, sometimes perhaps amusement or awkwardness at the shoot. They look like regular people rather than people who've been prepped and posed for the singular purpose of bringing to mind a sexy, aroused object of desire. And that is immensely endearing and relatable. They also look fairly comfortable and relaxed, which is rare in the world of catalogues and models. <br />Not that I don't appreciate the men and women who look sexy for a living, but I like this too. I usually look at lingerie catalogues and think "Oh... that looks good. But if I had that, it'd be a pain to wear and maintain in good condition." but this series makes me think "Huh, that looks comfy and practical and cute. I'd be interested in buying that."<br />There's a place for sexed up lingerie, but that's really only within a very limited context of interaction. It's nice to know that somebody's paying attention to providing something that's not dowdy but lets normal people do the things they normally do without discomfort. 미카https://www.blogger.com/profile/06209199759258377313noreply@blogger.comtag:blogger.com,1999:blog-5879006027819443616.post-72646147878024626872014-08-28T18:15:47.796-04:002014-08-28T18:15:47.796-04:00Thanks for commenting. Ana!Thanks for commenting. Ana!Tom Megginsonhttps://www.blogger.com/profile/10342481605991016501noreply@blogger.comtag:blogger.com,1999:blog-5879006027819443616.post-21782895157722931082014-08-28T16:24:15.329-04:002014-08-28T16:24:15.329-04:00As a tech-savvy lady, I appreciate this campaign a...As a tech-savvy lady, I appreciate this campaign and do not feel it objectifies or exploits women. It's representing these women for who they really are, not just as living Malibu Staceys like in most lingerie ads.Ana the Hatedhttps://twitter.com/ParrotTalkBacknoreply@blogger.com