tag:blogger.com,1999:blog-5879006027819443616.post3503928898629254515..comments2024-02-27T04:29:23.845-05:00Comments on The Ethical Adman: Canada Day rebranded as "Moving Day" for Best Buy in QuebecTom Megginsonhttp://www.blogger.com/profile/10342481605991016501noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-5879006027819443616.post-50446925910680082112013-07-07T13:17:46.486-04:002013-07-07T13:17:46.486-04:00I haven't. But I am in Montreal regularly for ...I haven't. But I am in Montreal regularly for work.<br /><br />The problem isn't that they "localized" the ad, necessarily. That's typical strategy. But for an American brand to do it in a medium in which it could be shared outside of a very targeted Quebec nationalist target audience was a major fail.Tom Megginsonhttps://www.blogger.com/profile/10342481605991016501noreply@blogger.comtag:blogger.com,1999:blog-5879006027819443616.post-64241490934124327302013-07-07T01:59:36.551-04:002013-07-07T01:59:36.551-04:00So have I. Why two versions of the same flyer? Que...So have I. Why two versions of the same flyer? Quebec doesn't deserve a Canada day? Last I looked Quebec was still very much a part of Canada. Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5879006027819443616.post-16114381921070321422013-07-06T20:23:52.232-04:002013-07-06T20:23:52.232-04:00Have you ever lived in Quebec? I have... Moving Da...Have you ever lived in Quebec? I have... Moving Day makes much more sense. Katnoreply@blogger.com