tag:blogger.com,1999:blog-5879006027819443616.post4756789633249152104..comments2024-02-27T04:29:23.845-05:00Comments on The Ethical Adman: Mmmm... SacriliciousTom Megginsonhttp://www.blogger.com/profile/10342481605991016501noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-5879006027819443616.post-67771971543441639902010-10-21T19:10:37.774-04:002010-10-21T19:10:37.774-04:00I agree, JP. We should be consistent in our irreve...I agree, JP. We should be consistent in our irreverence.Tom Megginsonhttps://www.blogger.com/profile/10342481605991016501noreply@blogger.comtag:blogger.com,1999:blog-5879006027819443616.post-294101333957648592010-10-21T13:02:48.641-04:002010-10-21T13:02:48.641-04:00Interesting topic. The ads don't offend me, I ...Interesting topic. The ads don't offend me, I believe in freedom of expression. (and as Haggis stated, even the freedom to alienate 1/2 your audience! --well put!)<br /><br />But I think what is most interesting 'ethically' is that it has become socially acceptable to make fun of Catholic religion, while simultaneously becoming unaccepable to make fun of other religions because of A) political correctness or B)threat of violence, - case and point: Have Mohammed selling pizzas or lingere and see what happens. <br /><br />Good post Tom. Cheers JPJP Burdettnoreply@blogger.comtag:blogger.com,1999:blog-5879006027819443616.post-40993542139612996702010-10-21T10:28:04.409-04:002010-10-21T10:28:04.409-04:00It is indeed a marketing decision. And I totally d...It is indeed a marketing decision. And I totally disagree with trying to legislate taste. <br /><br />What I really want to look at is the idea of responsibility in marketing. Are sexist beer ads irresponsible? Are fearmongering safety ads irresponsible? And yes... are religious-baiting ads irresponsible?<br /><br />This is not a call for censorship, but rather an invitation to discuss ethics and our industry's role in popular culture and social issues.<br /><br />The beef argument is a little different. My next door neighbours are Hindu, and we have had discussions (while both BBQing) about beef. They are not offended that I cook it, and I am interested to hear why they do not eat it. But each of us has a different philosophical relationship with cows, and neither is attacking the other's. (That's what I love about Canada!)<br /><br />Sure, the cow is holy to some. But I think there is a huge difference in intent between co-opting the specific symbols and icons of another person's deeply held beliefs with intent to mock, and simply interpreting shared "generic" symbols in different ways.<br /><br />Does that make any sense?Tom Megginsonhttps://www.blogger.com/profile/10342481605991016501noreply@blogger.comtag:blogger.com,1999:blog-5879006027819443616.post-74129480979554190632010-10-21T10:02:08.408-04:002010-10-21T10:02:08.408-04:00Following this logic every ad that shows or mentio...Following this logic every ad that shows or mentions beef is offensive to the 1.2 Billion Hindus and Budhists. Haven't heard much concern for thier religious beliefs.<br /><br />Apparently the company is willing to alienate a portion of its' audience in order to get attention and attract others. That is a marketing decision. It is a decision made daily by creatives when they use sex, humour or shock to communicate their message. (Axe? Calvin Klein? Any major beer company?)<br /><br />Besides, why do we care? If "God" has an issue with it, then he/she can deal with it. Perhaps a certain pizza shop in Aukland should watch out for plagues of locusts, floods and firestorms.Haggishttps://www.blogger.com/profile/15944219512034650056noreply@blogger.comtag:blogger.com,1999:blog-5879006027819443616.post-26959946761803200502010-10-21T09:27:21.261-04:002010-10-21T09:27:21.261-04:00One is a light hearted play, one is a provocative ...One is a light hearted play, one is a provocative challenge and one is an invitation for discussion. All 'may' be considered offensive but I think the irreverent ice cream ad is the only one that is truly blasphemous. Rome would not be pleased.Kerrynoreply@blogger.com