tag:blogger.com,1999:blog-5879006027819443616.post8269593588342715615..comments2024-02-27T04:29:23.845-05:00Comments on The Ethical Adman: Bring Back the Jingle!Tom Megginsonhttp://www.blogger.com/profile/10342481605991016501noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-5879006027819443616.post-66446436337324697612009-06-09T11:53:48.969-04:002009-06-09T11:53:48.969-04:00I think jingles are more than cross-media tie-in. ...I think jingles are more than cross-media tie-in. Song and verse are primeval mnemonic devices. (Epic poems as preliterate literature.) They seem to work better on memory than prose, because they activate different parts of the brain.<br /><br />There's even a book that sees the origin of language in song: The Singing Neanderthal. http://www.hup.harvard.edu/catalog/MITSIN.html<br />Interesting read.Tom Megginsonhttps://www.blogger.com/profile/10342481605991016501noreply@blogger.comtag:blogger.com,1999:blog-5879006027819443616.post-92050898864313681032009-06-09T11:01:51.074-04:002009-06-09T11:01:51.074-04:00I miss the good ones, like the A&W tuba solo.
...I miss the good ones, like the A&W tuba solo.<br /><br />Maybe jingles were intially a holdover from radio advertising, and afterwards, a way to tie together a national TV and radio campaign. We don't hear much national-level radio advertising any more, and visual branding (e.g. golden arches) and slogans ("Can you hear me now?") work better on billboards, print and web ads, etc. for tying in with a TV campaign.davidhttps://www.blogger.com/profile/15194758376900990105noreply@blogger.com