Dove launches another powerful campaign about body image

Via Marketing

I've had mixed feelings about Dove's various "real beauty" campaigns, but this new one by Ogilvy Toronto is pretty solid. It's also very, very depressing.

Via Marketing

The campaign press release claims that "6 in 10 girls have quit sports and activities that can play a major role in their future development, because of how they felt about their looks."

It includes this quote from Dove V.P. of Marketing, Sharon MacLeod:

"Women across Canada have more power than they realize to shape a positive future for the girls in their lives. We want to help them realize that girls want them to play this role and to empower them by giving them the tools to start this dialogue today."

Roll out the biru

This visually stunning new video campaign for Sapporo Beer, created by Dentsu Canada, manages to cram just about every traditional Japanese stereotype into two minutes and three seconds:



Marketing Magazine says that this video was developed to "tell the story of the brand's history and how it's brewed."



So if you like your beer fired by dragons, bowed to by Geishas, and — well... I have no idea how giant sumo wrestlers fit into the brewing process — then Sapporo is just the pint for you!

I'm just surprised they didn't manage to work Pikachu in there somewhere.

For reference, here's a domestic Japanese Sapporo spot: