tag:blogger.com,1999:blog-5879006027819443616.post3721600013290754226..comments2024-02-27T04:29:23.845-05:00Comments on The Ethical Adman: Is this eating disorder ad too sexy?Tom Megginsonhttp://www.blogger.com/profile/10342481605991016501noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-5879006027819443616.post-88155414905666456362014-02-20T11:00:51.453-05:002014-02-20T11:00:51.453-05:00Thanks, Neil!Thanks, Neil!Tom Megginsonhttps://www.blogger.com/profile/10342481605991016501noreply@blogger.comtag:blogger.com,1999:blog-5879006027819443616.post-9531412384602230672014-02-20T10:57:29.800-05:002014-02-20T10:57:29.800-05:00I think that the two approaches used are very diff...I think that the two approaches used are very different and need to be judged differently.<br /><br />The No-Li-Ta work is powerful and impactive - whilst the composition of it mimics what we understand as sexual advertising, the picture of Isabelle Caro breaks through the notion of sexualisation, instead causing us to reflect on the effects of the disorder, and the gap with the notion of the "normal" female form (where the over-perfect form presented in the media, or the actual normal, healthy, female form).<br /><br />By constrast, Enosh are playing it far, far safer. Same idea, just not so extreme and, probably, far more likely to be screened out by the viewer because there isn't that jarring factor.<br /><br />While neither contain an actual call to action, we can see what happens if the copy is removed.<br /><br />No-Li-Ta still shocks.<br /><br />Enosh looks like an ad for Settlers or Wind-Eze.<br /><br />So, in answer to your question: Yes, it is possible to use the processes of sexualisation to convey a different, shocking, message - if the creative it up to it.<br />Enosh's work just isn't. No-Li-Ta, on the other hand, compels thought and action, even without the explicit CTA...<br /><br />Neil Hopkinshttp://www.interacter.co.uknoreply@blogger.com