An industry look at social issues in advertising and media
Friday, March 16, 2012
How to speak governmentese
My brother David shared this action plan some jokester in the Canadian federal government left on a meeting room whiteboard.
It reads:
1. Integrate the synergy.
2. Leverage the traction.
3. Solidify engagement though positive traction.
4. Optimize feasibility by enhancing roadmaps.
5. Reduce industry jargon.
Sounds good. But they forgot "
collect underpants
".
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