PETA trolls the Miami Marlins

Now, this is the kind of PETA I'd like to see more of:

The above is a mock-up of a sponsored paving stone that PETA put into the promenade of the Miami Marlins new ballpark.

The slogan is actually an acrostic that reads: F I S H I N G H U R T S (dot) C O M.

I'm not a PETA fan, and I like to go fishing. But I appreciate a good prank. Plus, it's very appropriate for Easter, since acrostics were a popular code among early Christians.

It may not be effective social marketing, putting a hidden message out, but the earned media around it should garner a few extra clicks.

At least no humans were abused in this one.