This is how they sell video games in Japan now

Ummmm....

I don't think you need to speak Japanese to get the overal message of this Sega promotional video, starring bikini model Yukie Kawamura. She plays the popular video game Super Monkey Ball on the new PS Vita platform. (Apparently this is a big deal.) During the play, she balances a bubble in her cleavage, is visited by a giant monkey mascot, and does contortions for the amusement of the all-male crew.



There is also a shorter vid, which shows new "adult" features of the game.

Gamma Squad's Nathan Birch describes it thusly:

"Sega’s Super Monkey Ball series is about cute cartoon moneys rolling around in hamster balls collecting bananas. It’s about as kid-friendly as a series can get, so of course Sega, master of understanding what makes its own franchises work, has added “adult” levels to the upcoming PS Vita version of Monkey Ball. 

Yup, in these levels the normal floor textures have been replaced by pictures of Japanese bikini model Yukie Kawamura, whose protruding breasts act as obstacles for your adorable hamster ball monkeys. So yeah, basically some burnt out developer at Sega, depressed at being forced to work on yet another Monkey Ball game, just decided to dump the contents of his softcore porn file into the game instead of designing textures."

"Adult"? ...right. It's all about attracting more adolescent boys and turning them into men who fantasize about weird shit like this:

Wait... what?

Coincidentally, "sega" is Italian slang for male masturbation (from the verb "segare", "to saw")...