Tuesday, May 22, 2012

Italian fashion brand redefines "models"

Mi piace tantissimo! This campaign by Piazza Italia, by Diaframma (Florence) will hopefully get all the PR and social media goodwill it deserves.

Instead of featuring "models" chosen just for their looks, this campaign called on the brand's role models to stand for their fashion ads.

From Signora Capri (above), who risks her life fighting the Mafia to Signore Pisacane, a soccer player who refused a bribe to fix a major game, these are people who are really worth looking up to.

1 comment:

  1. While looking through Google for pictures to put in my blog, I came across this post. I'm going to put a hyperlink to it in my next post, and probably the one after that, about finding real life role models.