What won't you put in your... you-know-what? #FdAdFriday

The normalization of the word "vagina" in public discourse continues with this fun campaign by Sir Richard's Condoms:



This is part of a viral campaign for their "chemical-free" condoms, which invites women to fill in this blank:

The company is encouraging sharing on Facebook, Instagram and Twitter with the hashtag #VaginaRule.

They are also dabbling, once again, in sexual politics:

Good for them! Not only for a funny and empowering campaign, but for using the word "vagina" in an anatomically correct way.

Tip via AdFreak