Adult performers against child porn

Via Politics Theory Photography

These posters are part of a Belgian campaign, by Grey Brussels, for the not-for-profit Child Focus. As the video below explains (while using excessive amounts of barely-blurred hardcore porn images), the campaign featured European adult performers "Pussykat" and Rocco Siffredi to push a very simple message of saying "no" to sexual images of underage people.



The case study video is the one being bandied around the adblogs, but I far prefer the actual online PSA:



The idea of using people's interest in legal porn to police the internet for illegal stuff is certainly going to get attention, which it did — all the way up to Belgian parliament. But the execution of the posters and video, at least, is very simple, tasteful and effective.

Via Ads of the World