Tuesday, July 31, 2012

"Bikes over bitches, bro!"


This campaign, by DDB Bogota, is anything but subtle. 

Like the infamous t-shirt, "If you can read this, the bitch fell off," it's a sad reminder that woman-dehumanizing macho culture is still accepted by male-dominated consumer tribes.




Executive Creative Director: Rodrigo Dávila
Creative Director: Marco Muñoz
Art Directors: Oscar David Martínez, Oscar Mejía, Adrián Arroyave, Mauricio Cortés
Copywriters: Juan David Arboleda, Andrés Estrada
Photographer: Tato Gómez


Via IBIA

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