Waterproofing fails to protect woman from wet t-shirt #FdAdFridays

This gratuitous wet t-shirt ad attempts to show the product benefit of Duxcoat, a waterproof treatment for windshields, etc. It fails:



You see, the thing is, if the tee had been coated in Duxcoat, and it really was impermeable, the shirt never would have soaked through to begin with. But then we never would have had that lingering nipple close-up.

Via Adrants