Both, apparently. This product was featured in an 1897 Sears catalogue (always a good source for all things busty).
From the context, I guess the "food" part means that it "feeds" breast growth, as opposed to being something that you would eat. Check out that plunger, ladies!
These images are from Retronaut. Check out the ad in the original context on Google books. I also found an interesting cultural analysis of the ad here.
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