This 13th birthday card is currently rocking Twitter, after it was discovered by Cheesyhel:
The message for adolescent girls?
1: Grow boobs
2: Get rich boyfriend
3: Profit.
The card was written up in Salon, so you'll probably hear more about it. Arnold Barton is a card company owned by Hallmark in the UK. But before you light your torches and brandish your pitchforks, the parent company has already made good:
So, whoever designed, approved and distributed this card is/was an awful human being. But Hallmark UK & Ireland did the best they could. It's a Twitter miracle!
Hi Tom
ReplyDeleteThanks for putting the facts out there. We'd just like to reiterate that the card was actually produced by a company called Arnold Barton before it became part of our subsidiary group, Hambledon Studios.
We are as surprised as anyone else to have discovered that there are still copies in circulation. The card has not been produced for over 15 years and would never pass our own strict guidelines of taste and appropriateness.
We can only apologise for any offence caused and would like to assure you that we will do everything in our power to track down remaining copies.
The Hallmark UK & Ireland Team
Hi Tom
ReplyDeleteThanks for putting the facts out there. We'd just like to reiterate that the card was actually produced by a company called Arnold Barton before it became part of our subsidiary group, Hambledon Studios.
We are as surprised as anyone else to have discovered that there are still copies in circulation. The card has not been produced for over 15 years and would never pass our own strict guidelines of taste and appropriateness.
We can only apologise for any offence caused and would like to assure you that we will do everything in our power to track down remaining copies.
The Hallmark UK & Ireland Team