Sunday, January 6, 2013

A new line of confidence-wear for girls

As a reaction to the marketing of sexist shirts for girls like "I'm too pretty to do math" (marketed, then pulled, by JC Penney) entrepreneurial dad Kevin Wagstaff decided to start his own line of confidence-wear.

Named "Keira's Kollection" (after his young daughter), Kevin's shirts make declarations of female strength and independence. Nice stuff.

The shirts and other activewear for girls and women are available online.

Tip via Yahoo!

Related post: Urban Outfitters' drinking shirts are a very American dilemma


  1. Love it - now where's the boys line? I want my son to have inspiring shirts too! Am tired of seeing skulls everywhere for boys style....

  2. JC Penney should have kept this line in place of it's store brand t-shirts.