Drink milk, have more wet dreams?

Adrants just posted this odd ad for the California Milk Processors Board by Goodby, Silverstein & Partners.



That's right. If you drink your milk at bedtime, you will not have your dreams of an Italian sex goddess interrupted by some obnoxious bald guy.

While the ad is certainly attention-getting, it lacks in truthiness. An MIT study determined that the calming properties of milk were purely psychosomatic.

Then there's the "ick" factor, as Steve Hall aptly summarizes:

Drink milk. Get laid. And "finish" your sex dreams. Which, apparently, milk can guarentee if you drink a glass before bed.

As if we didn't have enough unnecessary sex in advertising already.