These ads are such obvious awards bait, I had to make Google Cape Town Fish Market to assure myself that the restaurant exists.
It does, but it's unlikely that any restaurant would pay for this many executions of such an unsettling concept. So it's either another "ghost ad" (to use Adland's terminology) or else the agency secured the account by putting up a lot of extra work as compensation for the client allowing the creatives to do whatever they felt like.
There's a third alternative, that a family-oriented restaurant actually did think a campaign of teen sex, drugs, baby burning and the occult was a great way to sell fish fingers. Hmmm...
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