This 1961 Boston Globe ad by BBDO stars a certain Pat White as the saddest housewife I have ever seen in an ad:
The weird part of it is that she's supposed to be fulfilled by this isolated existence, but when she says "I wouldn't change a single peanut butter and jelly sandwich of it" you expect her to head for the medicine cabinet for some phenobarbital.
Instead, she pours a cup of tea and opens the Globe, to be reminded that there is a great big world out there. One she can only read about, briefly, before returning to the soul-deadening housework.
Sure, times have changed. But not for everyone. Jezebel just ran a post today about some place called "Fix The Family" that thinks women should not go to college/university because "If we look COMPREHENSIVELY at the Catholic doctrine, we’ll see very little that promotes a woman working outside the home" (ALLCAPS not mine)
You've come a long way, maybe?
Tip via AdAge
Christians love ALLCAPS. It makes everything they say RIGHT.
ReplyDeleteLooks like this calls for a long debate.
ReplyDeleteWe Brits did a better job with the sexism in this Kellogg's ad from the 1950s. It's unintentionally hilarious and the husband comes across as a right cock.
ReplyDeletehttp://youtu.be/7admT4qE5v4