Advertising people are abnormal

They say the worst mistake a marketer can make is to think he or she is just like the target audience. That's mostly because we can't look at ads without deconstructing them, we think that social media buzz is way more important than it really is, and we value breakthrough ideas over easy results.

Here are some other weird things about my people, via Lowe Roche in Toronto:



In this case, ad people are the target audience, landing this agency video on Adfreak where we'll all see it. Some of the stats hit pretty close to home.

It's just too bad they screwed up their poutine:

Shredded cheese? Abomination.