Hypersexualized campaigns are getting so lazy these days, when I first saw the thumbnail for Steve Hall's Adrants post about this campaign, I thought it was the same one I blogged about yesterday.
It's not. This one, at least has a gag at the end:
Still a pretty embarrassing stripper campaign, but this one has an actual product message about why you, the straight man in the captive audience, need new gitch. The insight is pretty solid. I have some underpants that are holier than the Shroud of Turin.
I'm not sure whether to classify this one as a shock gag or just more run-of-the-mill sex in advertising. If the former, considering it was done with a great deal more "shock" and "gag" just two years ago for cancer awareness by JWT London, this one has some stiff competition.
No comments:
Post a Comment