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| Screencap via Edmonton Journal |
Who knew?
Adidas (AKA "All Day I Dream About Sex") was trying to cash in on Brazil's bethonged sex appeal as part of their 2014 World Cup sponsorship, when Brazil asked them to stop.
A statement from Brazil's tourism board stated, "Embratur strongly repudiates the sale of products that link Brazil's image to sexual appeal," claiming that the shirts promoted sex tourism — a challenge for any country hosting a premium international sporting event.
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| Via The Guardian |
Brazil has its first female president, Dilma Rousseff, and The Guardian reports that she said her government is going to "crack down" on sex tourism — particularly the exploitation of children — during the World Cup this June.
Brazil's ministry of women's affairs also issued a statement, saying, "This is all the more shocking in a country that just elected a woman as its highest authority, which brought greater respect for women and zero tolerance for any form of violence against them."
Adidas has since agreed to discontinue the shirts.
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| Via cntraveler.com |
Times sure do change.
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