Tuesday, April 15, 2014

Argentinian Jeep ads look a lot like blackface


I get the concept of mud mask treatments and going off road. But the execution is both weird and unsettling:



I'm sure the agency didn't intend to invoke the spectre of "blackface," but there it is. Nonetheless, they're pretty masturbatory ads, from a creative perspective. Whatever happened to making the product the hero?

Via Ads of The World
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2 comments:

  1. AnonymousApril 15, 2014 at 4:20 PM

    i see 'mudpack', as in some kind of metrosexual facial treatment?

    I-)

    ReplyDelete
  2. AnonymousApril 15, 2014 at 4:21 PM

    okay, unsettling, as in those masks the russian spets forces are wearing as they invade ukraine?

    I-)

    ReplyDelete

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