There are very serious animal abuses going on in the world. This is not one of them.
This cheesy little ad, with the headline, "This year, Easter is full of surprises," appeared in Switzerland to promote a shopping mall. According to Tages Anzeiger, it has drawn the ire of a local animal welfare group, Der Tierschutz beider Basel (Animal Welfare Basel) also known as TBB.
Daniel Bader, Manager at TBB for fundraising and communications, told Tages, "We see the dignity of this rabbit clearly violated. This image promotes zoophilia, ranging from sexual attraction to the sexual abuse of animals."
Asked to provide his perspective on what constitutes oversexualization of animals in advertising, Herr Bader explained, "There are no clear rules or principles held in this area... At the end of the subjective perception of each individual counts."
Indeed. And someone, subjectively, got sexually excited by this poorly executed idea. It wasn't me. Was it you?
H/T Dangerous Minds
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