Friday, April 4, 2014

Two campaigns, same concept, same country, competing products



Ads of The World's Ivan Raszl pointed out that both of these ads were submitted to him on the same day:


Post by Ads of the World.


What is going on here? The first is by Artplan in Brasília, Brazil. The second is by Propeg, in Bahia, Brazil. They're both for armoured vehicles. Coincidence? It can happen to anyone. But is this too statistically unlikely to be innocent?

I would love to be a (portuguese-speaking) fly on the wall at either of those agencies today...

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4 comments:

  1. Åsk DabitchApril 6, 2014 at 11:50 AM

    It took me a while to realize that it's Kennedy.

    See also James Dean. http://adland.tv/ooh/dunlop-tyres-aged-james-dean-print-south-africa

    ReplyDelete
    Replies
    1. Tom MegginsonApril 7, 2014 at 9:18 AM

      Thanks, Åsk! It's actually pretty insensitive towards his family, considering the clients. If an American advertiser did this, there would be much wringing of hands.

      Delete
  2. UnknownApril 7, 2014 at 4:41 AM

    see also with Elvis http://www.joelapompe.net/2013/08/01/the-king-of-copycat-elvis-presley-old/

    ReplyDelete
    Replies
    1. Tom MegginsonApril 7, 2014 at 9:19 AM

      Merci, Joe! J'essayais de me rappeler où je l'avais vu avant.

      Delete

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