I doubt there's one popular internet photo meme that doesn't get turned into an ad campaign. In this case, it's "
Food Fails" — pictures of really pathetic dishes shared on Tumblr, Instagram or elsewhere (Two of my favourites are
Dimly Lit Meals for One, and the stomach-churning
Cooking For Bae.)
This campaign by Artplan, Brazil, is sort-of funny. But personally, I find the execution lacks finesse. Why not just show the resulting dish, the Domino's logo, and a phone number to order?
That said, I can't help but point out that
poor cooking skills are a major contributor to poor diet. And the decades-long push for cheap, tasty and convenient fast food continues to erode these basic life skills.
Do we really need fast food brands telling us that we shouldn't bother making our own food?
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