The worst road safety shock ad you will see this week

Spoiler: They all die

Redditor JamieDrogheda shared this really dreadful PSA two days ago, for the Department of The Environment in Northern Ireland.

The Belfast Telegraph calls it "more closely resembling something like Sharknado than a traditional road safety ad." The ASA won't let it be shown on TV before 9 pm.

I'll simply call it overwrought, manipulative and misguided:



This kind of shock ad should stay in the 1970s, the golden age of driving school snuff films. Nobody, absolutely nobody, is going to drive more slowly because of this ad. Instead of seeing it as a symbolic slaughter of all the children killed by speeding, they're more likely to see it as almost comical.

Just look at the "special effects":

The teacher doesn't seem too concerned by the flattened children.