Are we still supposed to be shocked by women's body hair?

Via AOTW

These "ads," posted on Ads Of The World, are showing up around the internet. It's not the first time women's body hair has been used as a punchline. (Thanks, Joe La Pompe!) However, I suspect that these are spec ads. The only credits are to the AD (Peder Stryhn) and photographer (Magnus Ekstrøm), who presumably are counting on sex and controversy to get their names mentioned.

But why would this be controversial?

AOTW

Over the past few years, fashion brands such as American Apparel have used the tactic to get headlines, but as grooming fashions continue to change will these types of stunts lose their edge?

Personally, I hope so.