Kate Upton's anti-scrotum-hair rant is not, apparently, an April Fool's prank

That's right, guys. Now we, too, can enjoy the pubic grooming anxieties that pornified culture has been imposing on women for more than a decade:



From the YouTube link: "Get the look that women want with the Gillette Fusion ProGlide Styler with three-in-one unlimited body styling. Trim. Shave. Edge." Eek!

Well, okay. Ads have been talking about manscaping for a long time now. But they used to be funny:



Now it's just one more jiggling Kate Upton ad. Meh.

If there's grass on the field, give it a Bronze Lion

These ads raise so many questions: Is it really a good idea to use a razor down there? Does she shave her pits and crotch, but not her legs? And why the hell does he depilate a semicircle above his junk?

These towels were created by BBDO Germany and supposedly left in grassy parks to promote Gillette's brands to men and women. Cannes gave them a Media Bronze Lion for "best use of ambient media, small scale."

I give it a "meh". I'm so tired of this "look how I represented the brand in a surprisingly visual way!" trend that's been prevalent in international advertising for the past 15 or so years. Awards judges (and ad bloggers) are not the client's target market.

Link via Copyranter