Benadryl interactive gets trolled, brand reacts like a boss

Benadryl in the UK recently launched an interesting interactive tool that invited users to report "pollen hotspots", allowing their site to crowdsource reports of heightened allergic sensitivity. Which was a great idea, until someone who the Drum describes as having "a little too much time on their hands" got crude with it:

As juvenile as that is, I was really pleased to find out that today, while locking up the interactive (presumably for some retooling) they acknowledged the act of vandalism with excellent British aplomb:

Excellent work!

F'd Ad Fridays: Creepy allergy campaign snot very helpful

As an sniffly and red-eyed allergy sufferer, I should be the target audience. But speaking for my people, it's hard enough to get to sleep at this time of year without images like these coming back to haunt me:

Leafmask Stalker Dude is creepy as hell.

Flowerface just looks like he wants to beat me up.

Okay, but Catwoman is kind of hot...

Via AdFreak