Oh my god, there's toaster chicken now

Dig the sunglasses and odd attempt at slang.
That will show the kids that this is an "extreme" snack.
Totally rad!

Laid up at home with broken bones, I just saw a version of this ad during Kitchen Nightmares:



Here's another one:



And then:









Apparently, this product was launched about a year ago in Canada by Janes Family Foods.

The pitch:

"What could be better than a high-quality protein snack straight from your toaster?! All the key things mom expects from a Janes product like no trans fats, low in saturated fats, all white meat chicken. And, all the things a teen needs in a snack - fully cooked, easy to heat, tasty, and portable. This is a mobile generation - and this is a snack that fits. A delicious hot snack that can ‘fill the gap’ after school with high quality protein that can carry kids to the next activity."

And the nutritional profile:

Yeah, I know. It's just a very wide and shallow chicken finger. But is it really such a good idea to have your kids cooking a congealed lump of chicken fat in your toaster? It seems messy. And dangerous.

Plus, it doesn't take a garbage food genius to realize these puppies were custom manufactured for homemade Double Downs.

Is this what childhood has come to?

I get the ads. I just hate them.

Why? Because they are telling the truth about what these little boxes do to kids. They isolate them from normal external and social stimulus and make them into obsessive couch potatoes.

Many parents might love the convenience of plugging your kid into personal digital media. Hey, they aren't running around causing trouble. They aren't talking at you non-stop. They aren't really asking for anything, except the latest game and some Kraft Dinner once in a while.

But you know what? Kids are supposed to be hard work. They learn by asking, interacting, and getting into all kinds of real world mayhem.

Yes, some games can reinforce mental skills, coordination, etc. But so does being in touch with the outside world. Kids need the right mix of both to grow up healthy and happy.

These ads may be intended as funny, but they're way too close to the reality I see around me to make me chuckle.

Ads via IBIA.

Awesome (and unprovenanced) LEGO ad

My son is at this stage with basic LEGO, so the ad really hit me in my soft spot:

Via

If you know where this ad came from, and when (or if) it was published, please fill me in below.

Because imagination is why the battleship above is so much awesomer than this one. (new window)

More LEGO ads on WTM.