Spike Jonze sequels "Weapon of Choice" ... for a perfume ad?

Well, it sure is entertaining.

nofilmscool.com shared this video with a commentary about how ads for organic social media are getting more and more cinematic:

This one, for France's Kenzo perfumery, is directed by Spike Jonze. He's one of an increasing number of film directors being recruited to do branded entertainment for consumer companies.

Let's face it: This video is awesome. The woman, played by Margaret Qualley, is bored of stiff formality. She breaks out of reality does an awesome solo (mostly) dance — choreographed by Ryan Heffington — through a vast empty lobby.

Sound familiar?

Yeah, that was Jonze's work for Fatboy Slim's "Weapon of Choice," back in 2001. It's one of the best music videos ever made.

And now, its child is selling perfume.

Thanks to Justin for the tip.

Cool and creepy stop-motion felt animation

It's made by Spike Jonze for Olympia Le-Tan, who makes clutch purses with felt that look like old book covers.


Mourir Auprès de Toi (To Die By Your Side) from Veronica Christina on Vimeo.

"Mourir Auprès de Toi" (To Die By Your Side) is a fun and oddly sexy little fantasy that is well worth a few minutes of your time. Plus, the woman is the brave hero for once.

The heroine is voiced by SoKo and the skeleton by Spike. Cute couple.

Here's a making of:


Making Mourir Auprès De Toi from simon cahn on Vimeo.

Via Animal NY