Showing posts with label usa. Show all posts
Showing posts with label usa. Show all posts
Thursday, January 12, 2017
President Shill? Trump as Brand Influencer
I took a little break from blogging, and look what happens. The United States elects a man who knows nothing but self promotion, and profiting off the backs of others, to their highest office.
Trump is not yet in office, but is using his very big soap box to manipulate stock prices as a bully tactic to tell aerospace companies and automakers where to put their factories. (Although the corporations themselves say it's a coincidence.)
How is this a matter for "The Ethical Adman"? Look above. The PEOTUS is literally telling his followers to buy certain brands, as if he is a paid shill. Is this also "unpresidented"?
Welcome to the United States of America in the reality television era, where someone like Kylie Jenner can make up to $300,000 per post as a paid "brand influencer" on Instagram. Trump is part of this world — a world television viewers and social media users created — and he seems to think it's his job as future leader of the "free world" to punish and reward brands depending on whether they support him politically or not.
The most worrisome part of this phenomenon is Trump's open hostility towards certain media outlets. He used his first press conference since the election to call BuzzFeed a "failing pile of garbage" and CNN a "fake news site" from a position of ultimate power.
And that's not all:
Advertising, entertainment, politics, and the personal vendettas of a singularly unqualified president-elect: it's all one big stinking mess in 2017.
UPDATE: JC tells me that LL Bean has already stated it doesn't want Trump's endorsement.
Wednesday, October 26, 2016
Mexican soft drink places undocumented migrants in America's great immigration story
In The Journey, Mexican soft drink brand Jarritos shows a group of Latin Americans walking determinedly through the desert, then follows it with a grand montage of how immigrants have made the United States what it is today.
I doubt anyone watching, whatever their views on immigration, would miss the implied message. The group on foot are making an undocumented crossing into the USA, but once there they will work hard and contribute the way all other groups of "your tired, your poor, your huddled masses yearning to breathe free" have done.
It's a bold statement, in the face of Republican Presidential nominee Donald Trump's "Bad Hombres" rhetoric and armed, vigilante citizen "border patrols."
Latino Rebels asks, "Are you proud big brands are celebrating the immigrant legacy or is it just commercial exploitation to sell more soda?"
I'd say that it's doing both. Jarritos has a strong presence in the USA, especially among Latino communities. The iconic bottles make a cameo appearance around the 45 second mark:
Yes, it's here to sell. But I think the politics are pretty clear as well. Jarritos has made supporting Mexican immigrants, and appealing to other recent immigrant groups, an essential part of its brand DNA. And by taking sides, it will probably deepen its cultural connection with existing customers.
Watch the video here, in English and Spanish:
Friday, May 20, 2011
F'd Ad Fridays: The 2011 Sausage Tour
Snatch a punch card! Grab your sausage! See how many sausage jokes you can stuff into a local Wisconsin meat market ad!
Dear Lord...
Dear Lord...
![]() |
| "Eyes up, Laura!" |
Subscribe to:
Posts (Atom)




