I guess it's "awkward ethnic outreach" week on Change Marketing...
Yesterday, I mentioned how McDonald's is going to great lengths to ingratiate itself to the African American market.
Well, Microsoft has taken a different approach:
Can you spot the difference? (Click for full size.)
The left one is for Microsoft's English-language "business productivity infrastructure" site. The left one is the Polish version.
In a bizarro-world version of "Black guy photoshopped in", MS has decided that Poland is okay with Asian people, but not black people.
It's now making the rounds of the social media.
And while some people may forget Poland once in a while, it's doubtful that this will go unnoticed.
(thanks to Patrick for the tip/links)
Followup: You can watch the fallout here.