Thursday, November 20, 2014

"Realistic Barbie" is back, now with acne and cellulite

Via Time

I've written before about the "Lammily" doll. It's a Barbie-type doll that was computer modelled using more realistic proportions of a 19-year-old woman. In March of this year its creator, Nickolay Lamm, announced a Kickstarter to bring the doll to market. After raising more than five times his $95,000 crowdfunding goal, Lammily is ready to hit the Christmas market.

But what would a Barbie-like doll be without accessories to buy? So Mr. Lamm is planning to release an accessory pack in the new year. But instead of swimsuits or dream houses, Lammily gets cellulite, scars, stretch marks and zits.

The creator told Time, “I wanted to show that reality is cool. And a lot of toys make kids go into fantasy, but why don’t they show real life is cool? It’s not perfect, but it’s really all we have. And that’s awesome.”

Monday, November 17, 2014

Toronto printer "quotes" Jian Ghomeshi on mailer


Using, or parodying, a famous quote is one of the laziest creative tricks in the book. But Toronto's Corktown Printing Co. decided to take it in an extra-creepy direction by doing a word-for-word sendup of Jian Ghomeshi. 

The ex-CBC radio host was fired over accusations that he hit, choked, and otherwise abused women on dates going back years. 

When he was first fired, Ghomeshi wrote a Facebook rant outing himself as a BDSM enthusiast, and painting himself as a victim of corporate prudery. Part of it read:
Let me be the first to say that my tastes in the bedroom may not be palatable to some folks. They may be strange, enticing, weird, normal, or outright offensive to others. We all have our secret life. But that is my private life. That is my personal life. And no one, and certainly no employer, should have dominion over what people do consensually in their private life.

Here's the inside of the Mailer:


Ghomeshi's attempt at rallying sympathy was quickly overtaken by an expose of his non-consensual abuse of women on dates and sexual harassment of colleagues. Since then, several women have come forward to media with creepily similar stories about his violence, including Trailer Park Boys actress (and RCAF Captain) Lucy DeCoutere and author Reva Seth.

Jezebel reports that a spokesperson for Corktown didn't see any problem with the mailer. "It's a little satire," she told them. "There's no intention for it to be offensive."

The mailer was created by Toronto's Agency Next Door, and has been featured on their Facebook Page for more than two weeks.

There was just an intention to make light of a high-profile case of violence against women. Nothing offensive in that, is there?

Tuesday, November 4, 2014

McDonald's Norway's weird puppet love letter to farmers

A marionette McDonald's employee meets an elderly farmer, and what follows is an oddly romantic music video:

I'm still trying to figure this one out. Here's the description by McDonald's Norge:
The film is made by Qvisten Animation and depicts the long lasting bond between the Norwegian farmers and McDonald’s. The relationship is personified by two marionette actors controlled by the amazing Ricky Syers.  
There’s of course no love story without a proper love song. The beautiful interpretation of ”When You Say Nothing At All” by Ronan Keating, says it all. Especially so considering the puppets’ rather restricted ability to express themselves verbally. They show their feelings through body language and as the film shows they’re working hard to convey Mr. Keatings words as accurately as their bodies allow.
So the message is, "McDonald's loves its farmer suppliers and they love us". But the message is played out so literally that it's uncomfortably sentimental. I mean, we're really supposed to believe that this corporation exists because it loves rural life?

This campaign fits in with the basic strategy of other farm-to-fork initiatives in the United States, Australia and Canada. But the execution, by DDB Oslo, leaves me scratching my head. It just asks for too much suspension of disbelief, leaving me more cynical than ever.

Via Facebook

H/T Burger Business

Monday, November 3, 2014

Housewife, USA, commits brand suicide

Seen on Ads of The World today: Suicide and Isadora Duncan.

There's not much to say about these ads. They claim to be for Etsy scarf seller The Year Of May, but I doubt any money changed hands.

What ads like this really are is promotion for the ad agency. In this instance, the  responsible party is Housewife, USA, a Texas-based virtual agency run by Flor Leibaschoff.

These are typical of the "edgy shit" made by creatives, for creatives, with no real purpose other than to get the makers noticed.

Well congratulations. Making fun of suicide and the grotesque death of Isadora Duncan are certainly attention-getting. Not the good kind of attention, but at least we know what you're willing to sink to.

G20 climate change ads rejected by Australian airport #onmyagenda

A billboard that was supposed to greet G20 leaders as they arrived for their next meeting in Brisbane, Australia, has been rejected by the airport authority.

The Guardian reports that the ad, featuring a farmer whose vineyard was destroyed by extreme high temperatures, was turned down because climate change was deemed "too political" for posting inside the airport.

A related article notes that the Australian government was reluctant to but climate change on the G20 meeting agenda, but reluctantly did so only after pressure from the United States and the European Union.

The rejection is a bit of a scandal, too, as it was revealed that two directors on the board of Brisbane Airport Corporation have interests in fossil fuel companies. (The BAC says they had no influence on the decision.)

Australia has been particularly hard hit by rising global temperatures, but Australian PM Tony Abbott has been accused of being a climate change skeptic. So perhaps this issue is "political" insofar as politicians are making it so.

Another billboard will be erected on the road to the G20 meeting. It features firefighter Dean McNulty against a backdrop of damage representative of the increasingly common bush fires in drought-ravaged areas of Australia.

The #onmyagenda campaign is a partnership between Oxfam, Greenpeace, 350.0rg, WWF, Earth Hour, GetUp, the Australian Conservation Foundation, the Australian Youth Climate Coalition and 1 Million Women.