Thursday, April 17, 2014

Forget Double Downs and Dorito tacos... this is a pizza with a crust made of Kraft Dinner

Via lolriot
I guess there's nothing new under the sun. If this ad is from the '80s, which I'll assume from the font and layout, the Kraft beat KFC, Taco Bell, and even Epic Meal Time in the innovation of extreme junk food mashups.

This pizza with a Kraft Dinner (Mac & Cheese, for my American readers) crust is both intriguing and horrifying. Anyone up to test-kitchening it?

DDB puts more "ass" in "classical music"

The Belgian B Classic music festival let DDB do a number on a classic, Dvořák's Symphony No. 9 Allegro con fuoco, by having some young Japanese (correction: Korean) women dance provocatively throughout three minutes of it:

The YouTube description explains, "B-Classic presents The Classical Comeback: a new music video format that gives classical music the same recognition as pop and rock music by combining the timeless emotion of classical music with the visual talent of a contemporary director."

Talent... right, because viewers were as taken by the cinematography as they were with the music.

While using the sexualized aesthetic of a cheesy rap video to trick people into listening to a different genre of music is amusing in theory, the execution is just another chapter in our ongoing exploitation of women's sexuality to sell anything and everything.

Ironically, in this case, it probably won't sell any tickets unless the concerts feature exotic dancers beside the conductor.

Via Ads of The World

PETA's modest promposal for KFC's "Chicken Corsage"

KFC's "Chicken Corsage" stunt for prom season was gross enough on its own, but now PETA is upping the ante:

Thanks, guys.

Wednesday, April 16, 2014

Unfamiliar with the concept of free speech, North Koreans demand UK take action against "Bad Hair Day" poster

Via National Post

Making fun of North Korean dictator Kim Jong-un's distinctive tonsure has become one of the official sports of the internet, so it's no surprise that a hair salon got in on the action.

Neither super clever nor outrageous, the poster might have been a minor meme on Reddit for five seconds, then forgotten. Except that this salon is in London, and not too far from the North Korean embassy.

According to the Evening Standard, two men from the embassy paid a visit to the shop owner, Mo Nabbach, took pictures, and generally tried to threaten him:
He said they then came back and asked to speak to the manager before ordering him to take the poster down because it was “disrespectful” to their leader. 
“I told them this is England and not North Korea and told them to get their lawyers,” he added. 
“We did take it down but then some of our clients told me to put it back up because we have a democracy here.
“The two guys were wearing suits and they were very serious. It was very threatening.”
 Now, AP reports that North Korean diplomats have asked the British Foreign Office to take action against the salon, with "necessary action to stop the provocation." Police had already investigated the matter, and determined that no crime had occurred.

Does this Audi campaign actually encourage distracted driving?

At first sight, I thought this was a CSR campaign against distracted driving. But after reading the fine print ("Detects danger when you don't. Audi Pre Sense") it feels like the exact opposite.

In my work with the Traffic Injury Research Foundation (TIRF), one of the many things I've learned is that safety features can actually make people drive more carelessly. We did a whole campaign about it, called "Brain On Board," for the Toyota Foundation, because Toyota Canada feels the need to remind drivers not to let their advanced safety features make them less careful drivers.

This German Audi campaign, however, especially the "emails" one above, take the dangerous position that distracted driving is going to happen anyway, and that this new feature can save you from your own stupidity.

I have a message for the agency, "thjnk", in Hamburg, Germany: THINK!

Tip via Ads of The World