Saturday, September 9, 2017

Being banned from Facebook and Instagram sends "honest" bra ad viral

Some ads are made to be "banned." This one, from the Australian division of underwear brand Berlei, pushed the bounds of breast portrayal and was subsequently taken down from the brand's Facebook and Instagram pages for being "offensive."'s Angela Mollard writes:
Berlei’s ad is not gratuitous. It’s not sleazy or even sexual. Rather, it’s a fistpump-worthy piece of advertising that addresses women’s body concerns head or, rather, breast on. Yes there’s boobs bouncing under a sports bra and women trying to cover their nipples and prod or poke bits of flesh back into an unsatisfactory garment, but that’s life with breasts.

I'd have to agree, although the ad is certainly provocative in a very deliberate way.

As of this moment (10:30 EDT, Saturday September 9, 2017) the ad has almost 225,000 views on YouTube. Expect to see many more as the earned media does its job.

Are people interested in this ad because it's about breasts? Of course! Is that a problem? Perhaps to some prudish American social media moguls. But it seems pretty feminist to me.

If you have any thoughts on the ad, please feel free to comment. I'll be ramping up this blog again over the next few weeks, so expect to see more posts. Let's talk about ethics in advertising!

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