Monday, September 28, 2009

Fun with H1N1?

Here at Acart, we're busy executing the Public Health Agency of Canada's H1N1 preparedness campaign's fall flight. As you can imagine, we follow all advertising developments involving this issue quite thoroughly.

A recent news search brought up this fun user-generated video by John D. Clarke, MD:

Dr. Clarke is the winner of the Center for Disease Control's H1N1 PSA Contest. Voted most popular video by viewers, he won $2,500 and will have his PSA aired nationally.

This contest has got people talking about H1N1 prevention, and now the CDC gets to pay just $2,500 in talent fees for a national commercial that already has buzz. I only wish we had thought of it first.

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