Look closer. It's shocking. It's gross. It's... veiny. And according to the BBC, these New York City Department of Health ads may be too disgusting to even make an impact:
"These images look so disgusting that it's a turn-off, you look away without taking the message in," said George Parker, an advertising expert and author of The Ubiquitous Persuaders.
It's apparently also triggering a backlash campaign by the Center for Consumer Freedom who are running ads that throw up statements like "You’re too stupid to make good personal decisions about foods and beverages" and “It’s your food. It’s your drink. It’s your freedom.”
The New York Department of Health ad is a hard-hitting one, if you take the time to stare at it and make the connection between unsightly fat and sugary drinks. If. But if you'll excuse me, I now feel like purging my healthy lunch.