Shock done right

I caught this on Adfreak earlier this week, and even though it's old news to some of you, I wanted to share:



What I love about it is that it uses exaggerated crudity and smut to get attention, then rewards us with a true surprise.

There's lots of ads out there that push the limits of broadening social acceptance of nasty sex talk — but in this case, it actually does more than try to shock. It has a strong strategic message. I love it.

I'm also pretty sure the Copywriter is a fan of Eating Raoul. The lady's delivery reminds me quite a bit of John Paragon as the Sex Shop Clerk, giving Paul Bartel a hard time as he offers him his choice of toys such as The Salami, the Man-o'-War and The Alien, and the Ben-Wa Dancing Egg, and utters the classic line: "Le Orgy Gel comes in lemon, mint, cherry or trail mix..."

Speaking of shock, Acart had its Halloween office party today. You can check out pics on our Facebook page.