Created by Beatbullying, a UK charity that works with kids and professionals to try to reduce bullying and give victims a voice.
Produced by M&C Saatchi, the campaign is dedicated to the memory of bullied student Megan Gillan — a 15-year-old who fatally overdosed in her bedroom early in 2009 after an organized campaign of bullying by peers on Bebo.
According to Charities Aid Foundation, the ad was refused permission to air on TV in the UK by Clearcast after it was deemed "too brutal" for younger viewers. Instead, it will air in cinemas during films that only allow unaccompanied kids of 12 and over.
The following is Clearcast's rationale for the broadcast ban, but if you don't have time to view it all, it can be summed up in these words "people don't like to see upsetting images".
Personally, I don't think it's over the line. It's jarring and disturbing, but it makes an important point. And I think it's quite respectful to the victims.
The ironic part is that it is also all over YouTube anyway, a medium young kids are much more likely to be browsing.
No comments:
Post a Comment