Thursday, January 21, 2010

Hearts Out to Haiti


The Haiti earthquake, and the continuing human tragedy it caused, hit us hard at Acart. We spend every day trying to make people's lives better through strategies, ideas, words and images. But this is way, way more tragic and immediate than most of our "official" social issues. It's going to take even more commitment.

Look at the news at any time, and you can feel the hurt — for Haitian nationals, for their friends and families here, and for the many Canadians and other visitors who lost their lives just trying to help.

There are many ways to help disaster relief efforts, and you've probably already received dozens of asks. We're not looking to compete with any other initiative. But we also realize that, as a very connected Social Issues Marketing agency, we are almost duty-bound to use our extended social networks — such as industry and client groups, LinkedIn associates, Facebook friends and fans, Twitter followers, and readers of this blog — to try to stir up just a little more love.

Please visit our cause page on Facebook, "Hearts Out to Haiti", and donate if you can. Even if you can't, please share this link. The money goes directly to the Canadian Red Cross Society, and will be matched dollar-for-dollar by the Government of Canada.

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