Tuesday, April 13, 2010

Eye eye eye!

It was inevitable, I suppose. Consumer advertisers feel pressure to outshock each other for attention. Creatives are stuck in a 2-decades-old fad of relying on "things that look like other things" for visual intrigue. And so the citizens of Sofia, Bulgaria, are treated to this:

[via Sofia Echo]


The Echo reports that the Bulgarian ethics commission of the National Council for Self-regulation in Advertising "suggests" that the ad be removed for advertising code violations.

What creeps me more about this ad is the condition of the woman's eye: no lashes or brow, bloodshot, swollen lids. It might as well be an ad in support of burn victims.

Besides which, as they say, "it's been done":

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