The Fédération Internationale de l'Automobile's FIA Foundation has established a global safety campaign called "Make Roads Safe" to gather public support to tackle road deaths by:
• Calling on governments and the United Nations to commit to a ‘Decade of Action for Road Safety’
• Supporting a $300 million, 10 year, global Action Plan to help improve road safety in developing countries
• Calling on the World Bank and other multilateral and bilateral donors to ensure that at least 10% of their road budgets are dedicated to road safety measures
The international coalition behind the "make Roads Safe" campaign includes Transport Canada and our client and neighbour, the Traffic Injury Research Foundation.
Following the example of Michael Schumacher and Sir Frank Williams, the entire F1 racing community has embraced the safety message. From the Australian Grand Prix onward, all F1 teams will be displaying the "Make Roads Safe" logo and/or tagline.
But will a safe driving message resonate with fans who show up to watch drivers reach speeds of up to up to 360 km per hour? Especially when "street racing" has been identified as a front-burner social issue?
According to FIA, the UN's Decade of Action for Road Safety was a direct result of their awareness-building efforts: "With road deaths set to double in the next 10 years, this landmark resolution will pave the way to help halve the number of deaths over the next decade saving five million lives."
I wonder if NASCAR will be next to embrace a road safety message. Or at least focus on making safer left turns?
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