This one is from Microsoft:
From the YouTube description:
To prove how vulnerable your personal information is, Internet Explorer 8 recreated notorious internet scams--live, off the web-- in the most street-smart city in world: New York. Watch what happened.
New Yorkers scammed by a bricks-and-mortar version of a common Internet fraud? As Mashable notes, the social experiment exposes "just how gullible we can be when the promise of money is dangled in our face."
Whether a new version of Internet Explorer can actually protect humans from their own gullibility remains to be seen. Same goes for whether a clever ad can trick users into trusting IE8.