How much? The number of times the dreaded "F word" is said in this video puts Al Swearengen from the series Deadwood, a bleeped-out rap video, and even a teenage boy trying to impress his buddies to shame.
Ready? (Headphones!)
Oil Spill Charity "F-Bomb-A-Thon" from UnF--kTheGulf.com on Vimeo.
The call-to-action is to buy an "Unf--k the Gulf" tee shirt, the profits of which will go to charities that will clean up the Gulf — as well as to fund anti-oil activism. The site offers a choice of where your money goes. The recipients are Louisiana Wildlife Rehabilitators Association, LA Gulf Response, Earthjustice (who are launching a lawsuit against BP) and Greenpeace.
Will it help? It's a pretty good meme. And if it can squeeze five bucks out of a few thousand slacktivists, it can't hurt.
The campaign was developed by Luke Montgomery of Good Ideas for Good Causes, a "charity crusader, media maven and design dork".
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