Friday, July 23, 2010

Distracted driving PSA shoot distracts drivers

Now that's ironic.

California news site KION reports that a Seaside, CA, shoot for a TV PSA on texting and driving caused serious consternation among area drivers.

"The PSA looked so real that several people driving by thought that a real fatal accident had occurred. Cars were flipped over and people were thrown to the ground."

The campaign was being shot by Monterey's Clear Blue Studios for Impact Teen Drivers. The spot was partially conceived by a local high school student.

There's a bystander video of the set embedded in the KION article, as well as a TV news item. No crashes were reported as a result of the shoot.

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